See your business the way your customers do.
We go through your customer journey like a real customer — from signup to support — and show you exactly where the experience breaks down.
How the audit works
A simple outside-in review of your customer experience.
Step 1
We sign up like a real customer
We go through your funnel, onboarding, emails, and support exactly as a new customer would.
Step 2
We document every key touchpoint
We track what feels clear, confusing, friction-filled, or missed entirely.
Step 3
You get a clear action plan
We deliver a structured breakdown of what to fix, what to improve, and what to prioritize first.
What you get
Everything is designed to be clear, specific, and immediately useful.
A real-customer perspective
See your business from the outside, not from inside your team.
A recorded walkthrough + written summary
Get a clear breakdown of what happened, where friction showed up, and why it matters.
Practical next steps
Walk away with prioritized recommendations you can act on right away.
Who it’s for?
Best for online businesses that want a clearer view of how their customer experience actually feels from first click to follow-up.
Coaching businesses
Digital services
E-commerce
What clients are saying
A few words from clients who wanted a clearer view of how their customer experience actually felt from the outside.
Was recommended your service by a friend and love how you acted as a “secret shopper” to improve our client experience and increase LTV.
This audit exceeded expectations. I thought it would confirm existing issues, but it uncovered insights we completely missed. Incredible value.
Alex brought deep expertise and helped optimize our customer journey. His insights improved both our experience and long-term retention.
Ready to see your business from your customer’s side?
If you want a clear view of what’s helping or hurting the customer experience, let’s talk through whether the Secret Shopper Audit is the right fit.
A short conversation to see if this makes sense for your business.
What People Are Saying
About Huckleberry
Alexander Booth, Founder
Former Amazon and Microsoft Customer Success leader with nearly a decade inside enterprise customer environments.
Now working with growing businesses that want practical, proven systems without the enterprise complexity.
We’ve seen what works at scale. We know what breaks when you’re moving fast. And we know the difference between a process that looks good on paper and one that actually retains customers.
Alexander also runs GetCSM, a CSM staffing agency helping companies hire the right Customer Success talent.
Companies We Worked With
Not ready for a full audit yet?
Start with the Free Mini Audit for a lighter first look at your customer experience. It’s a simple way to get a few outside-in insights before deciding on the full Secret Shopper Audit.
